The importance of this ability grows as technology enables more and more information to reach you quicker than ever; enabling more and more distractions to keep you engaged for longer and longer.
Sadly, technology is at a point where the generation of signals has been amplified but filtering of signals (so that what is effectively noise to you) hasn't scaled yet. Blogging, twitter, facebook, etc. have turned us all into creators but not everything created is worth consuming. More about Signal vs Noise later.
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