The Age of The Pirate

The Internet is changing the game.Change with it.


Just finished watching 'Steal This Film' -parts I and II. They're documentaries about the Pirate Bay and the movement to free information and change the view on intellectual property. They're free for download by the way!

It was very enlightening to hear that when recorded music initially came musicians were very sceptical about it.
As it happens, musicians at that time made money primarily by performing live and they felt that if people could have/listen to the music at home they wouldnt show up for their concerts.
Yeah thats exactly what happened!
Then cassete purchases exploded,the Walkman came and recorded music came to accepted as way to reach out to millions more people than you could on an typical concert tour.It became an alternate revenue stream and musicians continued to make money.

What happened?
New Technology, initially perceived as a threat became a whole new medium.
Technology didnt rob any musicians, it just changed the way they made money.
Technology didn't change the profits ,it changed the profit model.

It wouldn't be difficult to argue that something similar is happening to Music, Movies and Television today
The internet is allowing you to access any content you want for absolutely free (albeit illegally!).
Some say this is a crime and we're robbing the producers. I completely disagree.
The people who keep screaming that piracy is a crime are mostly those whose incomes are directly related to the record sales. They've become comfortable to certain modus operandi in their business and they see new technology as violating their rules. Well my friends,the game has changed and you better change with it.

Musicians dont make music just to earn money. New Technology doesn't break the rules, it changes the game.

Phase out Facebook

Tired of Facebook requests, Farmville gifts,liking this and commenting on that. Facebook with its ever changing privacy rules [see here] and default 'public' attitude isn’t exactly everyone’s ideal social network.
Plus everyone has noticed that Facebook has overtime increased the space for Ads on its website and also nowadays there are more notifications from apps that are more like adverts.

Facebook feeds off your data and gets happier every time you give a status update or share a photo or ‘like’ something.So the best way to save yourself from Facebook is to get your data out of it and into other services in a more decentralized manner suggested below. 

Here’s a way to disconnect from Facebook while still maintaining your digital identity.



Step 1 : An Online profile : Google Profiles



The newly revamped Google Profiles offers a new way to put a face on your online identity and apart from the regular ‘Write something about yourself ‘, it allows you to add links to your other web properties.Yahoo profiles is also a decent but still behind alternative.



Step 2: : Sharing Photos : FlickR


 
FlickR is by far the undisputed champion when it comes to sharing photos.It allows you to set which photos are private and which are public.Also,you are totally in control of your photos and no one can tag you unnecessarily. 


Step 3 : Status Sharing : Twitter


Get away from facebook and start Tweeting. Twitter is the simplest and fastest way to give updates about whatever and whenever.
Also,there are apps like Selected Tweets which allow you to post your twitter updates to Facebook so tha you dont leave your Facebook friends high and dry.

Step 4 : Direct Messages : E-mail and Twitter


Want to directly a person a message directly ,E-mail him of course. E-mail too formal for you? Head to twitter and send him a message in form of a tweet or a direct message.

Step 5: Gaming : Kinect 

Seriously stop playing Farmville and buy a Kinect or a Wii or even a PlayStation Move. Play with the next generation of motion-controlled games and lose those pounds.Video games are no more the land of gun-toting killers and ghastly monsters. Motion-based games are as socially acceptable and enjoyable as you'd want them to be.


Step 6 : Sharing Stories and Notes : Blog
 

Want to rant out long tales of fun and frolic or write about your thrilling adventures.Get a blog. No need to use Facebook notes. Write a blog post filled with Images and even videos and tell your story in style.Blogger and Wordpress are the best places to make a blog


Step 7 : Sharing Favourite Movies : IMDb


IMDb allows you not only to rate the movies you watch but also to make lists out of those and share them


Step 8 : Sharing Favourite Music : Like.FM


Like.FM allows you to track what you play across a variety of different music players and even on sites like YouTube and Pandora,thus automatically building a list of what music you like and love.You could also try Zune Social but it works only with the Zune Media Player.

The basic idea is to get your stuff out of Facebook without losing the ability to share it with whoever you like. 

Education today . .

..  is a highly competitive business.

The smart do not really need it
The dumb will not really get it

For most,its just the safest way of finding a way of earning a living.
Education should never be the answer to a job search but many a times is.


McDonalds and The Power of Pairs


Just happened to go to McDonald's after a long time(there's no McD in Goa and I sort of prefer KFC nowadays)
What caught my attention was this new ploy by McD( cant call it a scheme as it isn't really available).
 
Here's the thing:
Right next to each counter are placed a couple of sandglasses .as soon as you're  done ordering the assistant flips over a glass. If your order isn't ready in 1 minute (the time of the sand glass ) you get a complimentary small Coke.
   
  
Why this rocks?
  • It gives you something to do while waiting by turning the whole drab affair into a small race against time
  • It probably motivates their employees to turn out orders faster.
  • Most importantly,it encourages BUYING another burger.How?
because people just love seeing things in pairs : 
Socks & Shoes  
Fish n Chips 
Crime & Punishment
... and guess what else .. Burger and Coke

A single unpaired coke on a plate may just not feel right and can nudge u into buying another burger.

Here's the fun part: even the cheapest burger is costlier than a small coke, say the coke costs $20 and the cheapest burger is $40 . They need half (conversion rate : 50%)of the people to act on their impulse.If a person already bought a big meal, he may not mind spending a little more.Also, since there are costlier burgers, the conversion rate isn't that harsh.